Sales

Achieve your priorities

Sales leaders drive business growth

Pressure is mounting on sales leaders to drive growth through new and existing customers and B2B purchase experiences, regardless of their complexities. We provide you with the insights, advice and tools you need to address your mission-critical priorities.

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Resources

Learn how high-performing b2b sales reps use information to win deals

Today’s b2b buyers have access to higher-quality information than ever before and rely less on sellers for data and insights to help them navigate the purchasing process. This change places significant pressure on heads of sales to evolve their b2b sales strategy and how their reps win customer mindshare and influence purchase decisions. Learn why sellers who adopt a Sense Making approach are 26% more likely to close high-quality, low-regret deals.

Gartner Sales Webinars

Drive growth in today’s complex buying environment with insights and strategies delivered straight from our experts.

Trends

Buyer enablement

Just as sales enablement helps sellers sell, buyer enablement helps buyers buy by providing them with prescriptive advice and practical support to make the buying process easier to navigate and complete.

Suppliers who can provide them with that information will be rewarded. Gartner research shows that customers are three times more likely to buy a bigger deal with less regret when suppliers provide information perceived as helpful in advancing the purchase process.

Harness unique expertise

Your priorities are paramount, but delivering them successfully depends on making the right decisions in a complex and uncertain business environment. Give yourself a platform to make the choices that will drive your business forward by taking advantage of expert analysis, peer-based best practices and robust metrics and data.

Strategic advice

Sometimes, information alone isn’t enough. Our global team of more than 2,000 experts, researchers and advisors will equip you with the guidance you need to identify, evaluate and implement your sales and technology initiatives with accuracy and confidence.

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Peer-powered insights

Don’t leave your success to chance. Rely on proven solutions based on the successful approaches of hundreds of sales organizations. Our best-practice research, tools and frameworks help you to save time and reduce uncertainty in the execution of your critical initiatives.

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Robust metrics and data

The right choices are those that are best informed. Prioritize your resources and solve problems effectively by framing your decisions upon robust data and analytics, in addition to a range of unique performance benchmarks and functional diagnostics.

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Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.